About Us
Our Mission
At B2A CIC, our mission is to help individuals claim their strengths, amplify their voice, and build personal brands that truly reflect who they are. Through supportive, strengths-based programmes, we guide people to take ownership of their growth, express their authentic selves, and create meaningful opportunities for their future.
Our Vision
To create a Scotland where everyone recognises their strengths, confidently expresses their voice, and shapes their personal and professional future with purpose.
Our core values
Empowerment – Helping people take ownership of their growth.
Strengths – Focusing on what makes each person unique.
Authenticity – Encouraging genuine self-expression.
Inclusivity – Welcoming and valuing everyone.
Growth – Supporting continuous learning and development.
Collaboration – Working together to create impact.
Positivity – Fostering confidence, resilience, and hope.
Impact – Creating meaningful change in people’s lives.
About the Founder
William Chau is the founder of B2A – Brand to Achieve CIC, a social enterprise dedicated to helping individuals claim their strengths, amplify their voice, and build personal brands that reflect who they truly are. B2A supports people seeking to grow in confidence, express their identity, and create meaningful opportunities, whether they are navigating career changes, relocation, or rebuilding after life challenges.
With a strong academic foundation — including a Master’s in Business Administration, a Postgraduate Diploma in Human Resource Management and Training, and qualifications in coaching and adult education — William combines scholarly insight with practical experience. His ongoing PhD research on personal branding ensures that B2A’s programmes are informed by the latest evidence while remaining firmly rooted in real-world practice.
William’s professional journey spans correctional services, training, education, business consultancy, volunteering, and community development. These experiences have shaped his commitment to empowering others to recognize their potential, develop resilience, and take ownership of their growth.
Guided by values of authenticity, competence, positivity, and strengths-based growth, William established B2A as more than an organization — it is a movement that helps people move from discovering their strengths to expressing their voice and achieving their goals.
William Chau
Contact Us
Get in touch to learn more about our programs.
Contact
Impact
© 2025. All rights reserved.
Registered in Scotland as a Community Interest Company
Company Number: SC867234
Address: Suite 2/3, 48 West George Street, Glasgow, Scotland, United Kingdom, G2 1B
Email: william.chau@b2acic.org.uk
Telephone: +44 (0)7938 674214
E-Fax: +852 3743 6121
Office Hours: 9 am to 5 pm (Monday to Friday, excluding public or bank holidays)